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Ep. #4 Design Unfiltered ft. Atul Khola, CRED | Reality on Creativity, Culture, and AI

In this episode of Design ki Baatein, we have Atul Khola, the Lead Product Designer at @CRED_club , who brings innovation and creativity to the table. Over the past 9 years, he has worked with renowned companies in India like Cure.fit, Toppr, Media.net, and many more. In conversation with Pramod Sinha, Founder of Sandskriti & SandCup Design, Atul shares his insights on how design companies operate and function, how culture impacts the mindset of creative people, what makes CRED’s design unique, the relationship between design culture and organizational structure, personnel investment beyond transactional processes, the role of AI, tips for designers and young generations, the design community, meetups and networking importance, and the mental health of designers. Listen till the end and don’t miss the real in-hand insight about the work, industry and networking discussion with a seasoned design professional Atul! You Can Also Listen to the Design Ki Baatein Podcast on Spotify: https://podcasters.spotify.com/pod/sh... Watch Design ki Baatein Episodes on YouTube:    / @sandskritidesigncommunity   In This Episode 00:00 - Introduction 05:49 - What Kind of Culture a Design Studio Should Have 06:57 - Good Work Culture, Benefits Beyond Holiday Lists 08:34 - What Things to Keep in Mind While Designing in Fintech App 12:52 - How Organizational Culture Is Different From Design Culture 18:04 - Hiring Style at Design Company 19:02 - Learning & Inspiration From Challenges 21:07 - Impact of Design Market in the Industry Beyond Application 26:54 - How to Perceive the Future of the Design & Younger Generation 35:32 - Ai’s Take in the Design Industry & Will It Take the Job 43:30 - How Designers Should Solve Industry Problems 44:07 - How Do Design Lessons Differ From Industry Realities 49:05 - Can the Design Industry Truly Solve Problems or Is It About Enhancing Existing Solution 55:23 - How the Design Communities and Meetups Will Help You to Grow in Life 1:07:19 - Biggest Mistakes to Avoid in Design Space 1:11:12 - Ending Note With Designer Mental Health About Design Ki Baatein Sandskriti Design Community’s initiative powered by Sandcup Design has a podcast channel “Design ki Baatein” where they bring in industry leaders for candid, unfiltered conversations. These leaders share their real-life experiences, practical tips, and insights, offering a deep dive into the world of design. This helps designers gain a richer understanding of the design industry. Sandskriti Design Community’s initiative designer passport connects you to the ‘Republic of Design’. It opens the door to a vibrant community of passionate designers from around the world, where what matters most is your dedication to design, not where you’re from. It gives an array of paths for personal and professional growth and ensures continuous improvement. About SandCup Design Not the usual studio, we build your business, create Marvel designs, and ideate UX design strategically. A place where we bloom ideas and make them flourish, minus the cliche. A great space to step foot in the industry. Join Sandskriti Design Community: https://sandcupstudio.com/meetup/meet... Become a Member of the Republic of Design and get your Designer’s passport: https://www.sandskriti.com/passport Connect SandCup Design: https://sandcupstudio.com Connect Sandskriti Community on Socials Instagram :   / sandskriti   Facebook : https://www.facebook.com/people/Sands... LinkedIn :   / sandskriti   Connect SandCup Design on Socials Instagram :   / sandcupstudio   Facebook :   / sandcupstudio   LinkedIn :   / sandcup   Be a part of India’s biggest Designathon Designathon isn’t just a competition—it’s a celebration of designers across India! It’s a chance to connect with fellow creatives, spark new ideas, and open doors to exciting opportunities. This event brings together talented designers to collaborate, learn, and grow, turning their skills into something truly magical. Pre-register Designathon Here : https://sandcupstudio.com/meetup/meet... #designkibaatein #tribehaitovibehai #sandskriti #cred #atulkhola #sandcupdesignstudio #designcommunity #designpodcast #podcast #designers #uiux #designthinking #professionaldesign #designeducation #creativity #culture