Inside the Entrepreneurial Garage: Marketing and Customer Success Alignment with Tim Hines скачать в хорошем качестве

Inside the Entrepreneurial Garage: Marketing and Customer Success Alignment with Tim Hines

Inside the Entrepreneurial Garage: Marketing and Customer Success Alignment In this episode of Your Customer, Your Success, Gary sits down with Tim Hines — fractional CMO, four-time founder, keynote speaker, business coach, and author of The Marketing Starter. They dig into where marketing and customer reality drift apart, why churn is a marketing problem too, and how leaders can create room for innovation without breaking the business. You’ll hear Tim’s concept of the Entrepreneurial Garage and why customer success enablement should be as real as sales enablement. This conversation reinforces a core principle of the show: Client focus is a growth strategy. Alignment drives retention. Retention drives scale. If you lead a team, manage client relationships, or are building something of your own, this episode will sharpen how you think about ownership across the full customer lifecycle. CHAPTERS 00:36 Introduction 02:04 What’s the first sign marketing and customer reality are misaligned? 05:58 Where does marketing trip up and increase customer effort? 11:21 What does it mean to think like an entrepreneur inside a company? 13:45 The Entrepreneurial Garage: Creating space to innovate 20:09 Do leaders hit a wall on implementation? 22:55 Delivering hard truths to leadership and letting the data prove it 25:54 Which metrics should marketing obsess over to support Customer Success? 28:46 One operating principle that would save founders frustration 31:18 Does It Hold Water? 37:36 Chip Shots Tim’s Book: The Marketing Starter https://www.amazon.com/Marketing-Star... Connect with Guest LinkedIn:   / tnhines   Website: https://www.tnhines.com/ 🔗 Connect with Gary Marra LinkedIn:   / gary-marra   Marra CX Hub: https://marracxhub.com/ YouTube: YCYS YouTube Page 📣 🎧 Please Listen & Subscribe 💡 Don’t forget to subscribe and leave a review if you enjoyed the episode. 👉 Follow Your Customer, Your Success for more insights on customer experience, leadership, and business strategy. Want to be a guest on Your Customer, Your Success? Send Gary Marra a message on PodMatch here: https://www.podmatch.com/hostdetailpr... #CX #CustomerSuccess #ClientExperience #Leadership #MarketingLeadership #Retention #Churn #Entrepreneurship #Intrapreneurship #GrowthStrategy #TeamAlignment #Podcast #BusinessLeadership #podmatch