Do Political Songs Change Minds? Springsteen, Celebrities, and Influence in Politics скачать в хорошем качестве

Do Political Songs Change Minds? Springsteen, Celebrities, and Influence in Politics

Can protest songs and celebrity statements really change political opinions? In this episode of Beyond Profit: A Global Perspective, Professor Mark Harvey examines research on celebrity influence, political music, and persuasion. #celebrityinfluence #politicalmusic #leadership Bruce Springsteen’s new politically charged song raises bigger questions about whether celebrity activism and protest music actually shift attitudes or behavior. Drawing on academic research, campaign studies, and media analysis, this video explores how celebrity endorsements, political songs, and artist activism affect public opinion — and when they backfire. Mark Harvey, Professor and Director of the MBA Program at the University of Saint Mary and co-author of Celebrity Influence: Politics, Persuasion, and Issue-Based Advocacy, breaks down what research says about celebrity credibility, brand match, media amplification, and emotional influence through music. You’ll learn: 👍Why celebrity political endorsements often fail 👍When celebrity influence actually works 👍How protest songs function differently than endorsements 👍The role of media amplification 👍Brand match and credibility effects 👍Research findings on music and political emotion 👍Why some artists influence independents more than partisans 👍Historical comparisons to protest music movements Ideal for students of leadership, political communication, media studies, marketing, and persuasion. 👍 Like, subscribe, and share for research-based insights on leadership, influence, global issues, and media impact. 00:00 Springsteen and the Streets of Minneapolis: Key questions 01:25 Opening credits 01:48 Thank you 02:48 Are Celebrities "Beyond Profit?" Springsteen and Tom Morello of Rage Against the Machine 05:07 Recent Celebrity Statements on ICE and immigration (Bad Bunny, Billie Eilish, and Olivia Rodrigo) 06:27 Why Celebrities May Be Quieter Now 07:16 Election Research Results: Partisanship and Taylor Swift 09:14 Media Amplification Effects 11:30 Springsteen's Credibility 14:10 Jessica Simpson and Brand Match 15:51 Do Protest Songs Persuade? 16:15 Historical Protest Song Comparisons 19:16 Research on Music and Emotion 21:58 Final Answers