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Pricing feels hard when it’s tied to identity, emotion, and old money stories. In this episode, I’m joined by Aislinn McKenna, a former luxury wedding photographer turned coach, and we go deep on pricing, money mindset, and the business basics that make pricing feel solid instead of shaky. We talk about weekly “money dates,” redefining what “zero” means in your bank account, why the photography industry gets stuck in the “booking is slow” narrative, and the unglamorous numbers every photographer needs to know (cost of doing business, cost per client, projections, and more). We also get into how to raise prices when you have repeat clients, and what to do if you want to keep serving a lower price point market without capping your income. Listen if you want a perspective shift and practical moves you can implement immediately. Guest: Aislinn McKenna Instagram: @aislinneileencoaching Website: www.aislinneileen.com