From Trade Shows to Trust Building Experiences with Marisa Cole at Arc XP for The Washington Post скачать в хорошем качестве

From Trade Shows to Trust Building Experiences with Marisa Cole at Arc XP for The Washington Post

Welcome back to the Pioneers in Culture Podcast! We’re back this year with longer conversations so we can dig into the good stuff. 🎙️ In Episode 53, Dana Salazar sits down with Marisa Cole, Head of Global Events at Arc XP for The Washington Post, to unpack what it really takes to create intentional gatherings that build trust, deepen relationships, and drive business impact, without reducing everything to a spreadsheet. Marisa shares her path from trade shows to leading customer-facing and internal experiences at scale. Plus, the behind-the-scenes mindset shift that helped Arc XP go from “showing up” to showing up the right way. In this episode, you’ll learn: How to think beyond event ROI (without ignoring it) Why smaller, curated gatherings can outperform massive conferences The difference between internal vs. external event strategy When feedback is helpful… and when it’s a distraction How in-person connection changes remote collaboration (and tough conversations) If you’re in B2B marketing, field marketing, experiential events, or corporate retreats/offsites, this one’s for you! #RetreatsAndVenues #PioneersInCulture