S2 E5 | Building a New Category: Making Supply Chain Execution Intelligent | Infios | VP PMM скачать в хорошем качестве

S2 E5 | Building a New Category: Making Supply Chain Execution Intelligent | Infios | VP PMM

Welcome back to Signals with host Gwen Chen. In this episode, Gwen sits down with Bianca Buckridee, VP of Marketing at Infios. Bianca shares her journey from communications and early roles in financial services to shaping narratives at Amazon—and now leading category creation in supply chain execution. Together, they unpack what it really takes to move an industry from fragmented, reactive operations to intelligent, connected execution powered by agentic AI. You’ll learn: 1/ The through-line of Bianca’s career: curiosity and the courage to jump into the unknown; 2/ What “intelligent supply chain execution” actually means; 3/ How AI agents orchestrate workflows while humans step in for high-stakes decisions; 4/ The behind-the-scenes reality of creating a new category inside a traditional industry; 5/ How to enable sales teams to sell AI — from new buyer personas to qualification signals and message ladders; 6/ Why change management and internal buy-in matter more than competitor strategy; 7/ How to introduce productive friction as a product marketing leader — and why data-backed dissent drives growth. If you’re in product marketing, enterprise tech, sales enablement, or leading AI transformation inside a complex organization, this episode is packed with real examples and operator-level insight. 🎧 Subscribe for more conversations on AI, category creation, marketing, storytelling, and sales. #B2BMarketing #ProductMarketing #SupplyChain #AgenticAI #EnterpriseAI #SalesEnablement #CategoryCreation #SignalsPodcast #Leadership #AITransformation