S2 E3: Conviction Over Content: Turning Authentic Storytelling Into Growth | Via | Manyu Jiang скачать в хорошем качестве

S2 E3: Conviction Over Content: Turning Authentic Storytelling Into Growth | Via | Manyu Jiang

Welcome back to Signals with host Gwen Chen. In this episode, Gwen sits down with Manyu Jiang, Global Content Marketing Leader at Via. Manyu shares her journey from journalism (BBC, Reuters, HuffPost) into B2B tech marketing, and why clarity, authenticity, and conviction matter more than ever in the age of AI-generated content. Together, they break down how great content becomes a true growth lever—especially when your audience includes everyone from mayors and policymakers to dispatchers and schedulers. You’ll learn: 1/ Why storytelling is a career advantage; 2/ The “human moat” in marketing: curiosity, real-world customer insight, and authentic voice; 3/ How Via thinks about content strategy across four pillars; 4/ How to prioritize “big rocks” vs. small pebbles—doing more with less 5/ How Via uses AI to scale content operations (like tagging and auditing content library); 6/ What “good content” looks like: who it’s for, what decision it supports, and what success means; 7/ How to reposition a brand and even create a category (hello, “commingling”). If you’re in content marketing, sales enablement, or transitioning from journalism into tech—this one’s packed with frameworks and real examples. 🎧 Subscribe for more conversations on storytelling, marketing, sales, AI, and building something unique in a noisy world. 💬 Drop a comment: What’s one piece of content that impressed you recently—and why? #B2BMarketing #ContentMarketing #Storytelling #AIinMarketing #PublicTransit #MarketingStrategy #SignalsPodcast #Via #CareerPivot #JournalismToMarketing