Unilever Persil | The Autograph (DeSIGNED Posters) | LOLA MullenLowe скачать в хорошем качестве

Unilever Persil | The Autograph (DeSIGNED Posters) | LOLA MullenLowe

ABOUT: The campaign centres around Bukayo Saka's autograph, highlighting its significance in promotional materials like a short film and poster campaign. Saka is known for wearing the number 7 jersey at Arsenal football club. Leveraging Saka's autograph as a tool for engagement, the campaign aims to boost sponsorship and promote the main film effectively. To achieve this, an amplification was carried out with a guerrilla poster campaign around North London, with a little secret: seven of these posters bore the authentic signature of Saka, turning the outdoor advertising into highly sought-after collector’s items. CREDITS: Lead Agency: LOLA MullenLowe Executive Creative Director: Tomas Ostiglia Creative Directors: German Riveria, Diego Vieira Associate Creative Director: Diego Vieira Art Directors: Pedro Mezzini, Diego Vieira, Alan Chung Head of Design: Yan Graller Head of Production: Felipe Calvino Producers: Jorge Saade, Abril Ostiglia Senior Copywriter: Augusto Callegari Production Company: Rebolution Music Partner: Big Sync Music PR Agency: Golin Media Agency: Mindshare