Episode 100 - A deep dive on The Trade Desk’s identity and data spine скачать в хорошем качестве

Episode 100 - A deep dive on The Trade Desk’s identity and data spine

The Trade Desk has numerous products that help customers of its demand-side platform manage data and improve identity signals. In this conversation, Chief Strategy Officer Samantha Jacobson describes their inner workings in detail, focusing on Galileo (first-party data management), Unified ID 2.0 (interoperable identity for the open web), and Identity Alliance (TTD’s partner program with leading ID graphs). Samantha answers a bunch of key questions, including: How is TTD onboarding different from LiveRamp onboarding? How does The Trade Desk mingle customers’ CRM data with other data sources? How does Galileo interact with Snowflake, Habu, and other data platforms? How is UID2 different from UID1? Are email addresses still critical to online identity? And more! This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here: https://www.marketecture.tv/programs/... Marketecture lets you Get Smart. Fast. Over 50 in-depth videos with ad tech, CTV, and marketing technology companies, interviewed by well-known experts like Ari Paparo, Jeremy Kagan, Eric Seufert, Mike Shields, Bryan Barletta, and Zach Rodgers.