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This video breaks down a real client project with Barringer Homes—focused on clarity, positioning, and execution. Barringer Homes is a custom home builder, and the goal of this project was not “more content,” but better alignment: how the brand shows up, how the story is told, and how the work is presented to the right audience. Project focus: Translating a premium build process into clear visual storytelling Creating video assets that feel intentional, not promotional Aligning brand, pace, and tone with the caliber of the homes Supporting long-term marketing—not one-off content This wasn’t about trends or flashy edits. It was about restraint, structure, and letting the work speak for itself. Key takeaways: High-end brands win by simplifying, not adding Consistency matters more than volume Video works best when it supports the business, not distracts from it If you’re a builder, developer, or brand trying to move from scattered content to a cohesive presence, this project is a strong example of what that looks like in practice. 🔗 Client: https://barringer-homes.com 🔗 More work & consulting: https://macfranssen.com 💬 Questions about the process or strategy? Drop them below.