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Why Relationship Management Matters

The key to landing a large business deal has a lot to do with your ability to build rapport and trust with a prospect. The details of why your product may be superior or differentiated is important. But if you aren't effective at telling that story in a way that resonates with what your customer cares about and you don't build that credibility, your chances of landing that deal will be lower. In this episode, we're joined by Nicholas Mezlak, a Director of Customer Success at Brightedge. We're going to have a candid conversation about: 00:00 Introduction 04:39 Why Nick pursued customer success 07:23 Learning from mistakes 11:13 Accountability matters 11:58 Things clients hate about sales pitches 13:10 Build trust versus pushing your product 17:31 3 best habits for successful communication 22:54 How to stay relevant to your customer 25:28 What kinds of emails do customers actually open? 28:45 Practical application Music Credits: Intro - Enrize: Glitch Opener Logo | https://elements.envato.com/glitch-op... Outro - dimadjdocent: Dreamy Minimal | https://elements.envato.com/dreamy-mi...