The Power of the General Marketer: Insights from an Expert at Atlassian скачать в хорошем качестве

The Power of the General Marketer: Insights from an Expert at Atlassian

What does being a general marketer mean to you? When is the right time in your career to gain breadth of experience? How can being a marketing generalist position you for promotions and what skills are the most important? If I were to give myself early career advice, it would be to be ambitious about gaining exposure to skillsets or responsibilities, but not at the expense of performing at my current job. Figuring out how you can integrate the two and positioning the benefit to your manager is a great way to gain support for developing skills on the job. Today we're joined by Ashley Faus, Head of Lifecycle Marketing, Portfolio at Atlassian and she's a passionate advocate about the power of being a general marketer. 00:00 Introduction 03:41 What is a general marketer 06:54 Ashley's career journey 12:12 Generalists are translators and bridge builders 20:41 How observation and action leads to increased responsibility 32:59 Downsides to being a generalist 36:34 Build new skills while performing in your current role 37:52 Advice to people trying to figure out their careers Music Credits: Intro - Enrize: Glitch Opener Logo | https://elements.envato.com/glitch-op... Outro - dimadjdocent: Dreamy Minimal | https://elements.envato.com/dreamy-mi...