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Session Overview: NOW Philosophy + Real-World Application with Century This full discussion brings together Bart De Muynck and Jim McCullen, hosted by Nathan Chaney (#supplychaney), to explore how supply chain thinking is evolving and what it takes to operate in today’s environment. Bart brings a unique perspective shaped by leadership roles across industry and research, including his time as a VP at Gartner, along with experience at companies like PepsiCo. His NOW philosophy is built around helping organizations rethink how they use data, technology, and partnerships to manage increasingly complex supply chains. Jim, as CTO of Century Supply Chain Solutions, provides the practitioner lens, sharing how these concepts are being applied in real-world operations through Century’s orchestration model, data platform, and forward-looking AI initiatives. Key Topics Covered: The need for a new supply chain mindset in a more complex, disruption-prone world A breakdown of the NOW philosophy: Networked Intelligence, Orchestrated Agility, and Wide-Angle Visibility How supply chain orchestration is being operationalized through integrated data and real-time decision-making The role of AI and agent-driven systems in automating and enhancing execution How modern approaches like NOW compare to traditional frameworks such as Gartner Magic Quadrants and Market Guides Core Takeaways: Supply chains are shifting from linear processes to dynamic, interconnected networks Visibility alone is no longer enough; coordinated action and decision speed are the true differentiators Technology, especially AI, is moving from support to execution Organizations need more agile ecosystems of partners, not just large, static platforms The companies that succeed will be those that adapt fastest, not just those with the most scale At its core, the conversation highlights a simple but important idea: The future of supply chain belongs to organizations that can connect intelligence, orchestrate action, and adapt in real time. #NOW #Bettersupplychains #Centurysupplychainsolutions #supplychainmanagement