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If you love exploring yourself or you’re going through an identity shift — professionally, creatively, relationally, culturally, or spiritually — this episode is for you. In this episode 6, I introduce a framework for self-discovery built around 4 cardinal points of human identity. Using storytelling, journaling prompts, and insights from philosophy, psychology, branding, and narrative arts, we explore how to make peace with our past, understand our cultural complexity, reconnect with our essence, and create labels to connect and relate to one another. This episode will help you move from confusion to clarity, and from inherited narratives to consciously choosing the stories that define us — so you can reclaim authorship over your story. CHAPTERS 0:00 — Introduction to Selfknowledge & the question “Who am I?” 2:49 — The 4 Cardinal Points of Human Identity (overview) 5:34 — The West: Life history, origin stories & personal narratives 9:07 — The East: Cultural Capital and Heritage 15:33 — The North: Essence, self-expression, passions & meaning 20:18 — The South: Shadow Work, turning our biggest fear into superpowers REFERENCES Books, talks, and thinkers mentioned in this episode: Personal Branding AdobeMAX 2023 — The Futur Unbland Yourself — Chris Do BELONG — Radha Agrawal TED Talk: “Don’t ask me where I’m from, ask me where I'm a local" — Taiye Selasi The Little Prince — Antoine de Saint-Exupéry The Choice — Dr. Edith Eva Eger The Dailydeep. 365 Journal — Coralia Glavas Archetypes and the Collective Unconscious — Carl Jung Alain de Botton — Any interview or book and video from The School of Life