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Conversion Audit

00:00 - Conversion Audit 01:07 - The significance of a structured presentation for a CRO audit and the value of live website audits. 02:02 - Emphasis on visitor psychology, UX (User Experience), and website planning as key elements in CRO. 03:14 - The importance of comprehensive website planning involving various aspects such as SEO, content strategy, and visitor psychology. 04:04 - Viewing websites through a different lens to enhance visitor experience and conversion rates. 05:11 - The goal of digital marketing to guide visitors from a traffic source to a thank you page, emphasizing the journey's importance. 06:01 - The critical role of traffic and conversion rates in determining a website's success. 07:18 - Utilizing a funnel format to optimize different types of web pages like blogs, service pages, about pages, contact, and thank you pages. 09:02 - The necessity of visual elements and author identification in blog posts to establish credibility and engage readers. 11:01 - Enhancing email signup forms with prominence, promise, and proof to boost subscriber rates. 13:01 - Making homepages informative and clear to visitors, ensuring they know they're in the right place. 15:02 - Understanding why people do or do not convert on websites, with an emphasis on fulfilling their information needs. 17:01 - The value of conducting interviews with clients and sales teams to gather insights for effective web page design. 20:22 - Supporting marketing claims with evidence and testimonials to increase credibility and conversion. 25:25 - The significance of visual hierarchy in website design to highlight the most compelling information.