Key Initiative Breakdown: When and how to diversify your media mix скачать в хорошем качестве

Key Initiative Breakdown: When and how to diversify your media mix

This episode breaks down a key 2026 initiative: when and how to diversify your media mix, grounded in real operator decision-making rather than theory. The conversation uses HexClad’s approach as a case study, exploring the data signals that indicate it’s time to expand channels, how teams test incrementality, and how operators manage rising measurement complexity - especially when scaling internationally. Along the way, the team explains how the “Rocks” system supports this kind of decision-making, from setting clear priorities and aligning teams to establishing cadence and ownership. They also unpack how KPIs are chosen at different stages, how retention-focused Rocks anchor growth efforts, and how insights from Japanese market data inform smarter media mix expansion. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 Chapters: 00:00:00 - Introduction 00:03:57 - Hexclad's 2026 Rocks 00:23:38 - Signals for Channel Expansion 00:32:54 - Expansion Playbook & Strategy 00:43:48 - New US Channels 00:56:25 - Sequencing & Complexity Powered by: Motion. ⁠⁠⁠https://motionapp.com/?utm_campaign=m... Rivo. https://www.rivo.io/operators Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source... Aftersell. https://www.aftersell.com/operators Subscribe to the 9 Operators Podcast here:    / @operators9   Subscribe to the Finance Operators Podcast here:    / @financeoperatorsfops   Sign up to the 9 Operators newsletter here: https://9operators.com/