New Organic-to-Paid Flywheel, Creator Volume & Product Seeding скачать в хорошем качестве

New Organic-to-Paid Flywheel, Creator Volume & Product Seeding

Is your brand still creating content for a social media era that no longer exists? Hosts Connor Rolain (HexClad), Cody Plofker (Jones Road Beauty), and Connor MacDonald (Ridge) dig into how they’re rethinking organic and paid social content strategy for 2026 — and why the old influencer playbook is officially broken. Cody reveals the million-dollar organic social investment he pitched to his board and the creator-in-residence model he’s building from scratch. Connor MacDonald explains why Ridge is going all-in on high-volume, product-oriented creator content over signature-series brand plays. And Connor Rolain shares how HexClad is bridging its organic social team with paid media creative strategy through a simple Slack channel workflow. The conversation covers TikTok Shop affiliate flywheels, the death of follower-based reach, running creator-hiring competitions, and when it actually makes sense to invest in episodic brand content. Powered By: Motion Creative Strategy Bootcamp https://motionapp.com/2026-creative-s... Aftersell https://www.aftersell.com/operators Rivo https://www.rivo.io/operators Prescient AI https://www.prescientai.com/operators Richpanel https://www.richpanel.com/?utm_source... Get the 9 Operators Newsletter https://9operators.com/ Chapters 00:00:00 Influencer Marketing Is Dead 00:07:27 Building A Content Flywheel 00:13:36 The Old Playbook Is Broken 00:20:44 Brands Winning The Algorithm 00:26:27 Mapping Out Content Pillars 00:33:37 Running Creator Competitions 00:42:00 Performance Vs Brand Content 00:52:41 Fueling The TikTok Flywheel 01:02:02 Why Creator Beats Influencer 01:08:11 Investing In Episodic Content