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He left Goldman Sachs to sell AIR FILTERS and built a $250M empire. Filterbuy CEO David Heacock shares the raw truth about obsession, scaling, costly mistakes (like losing $4M+), and the mindset needed to build a billion-dollar vision. Meet David Heacock and Learn his unconventional strategies... 00:00:00 Intro 00:01:03 David's Journey to Goldman Sachs 00:02:58 The Importance of Quick Decision Making 00:03:42 The Concept of One-Way Doors 00:04:25 Committing to Entrepreneurship 00:05:53 The Power of Obsession 00:08:25 The Decision to Expand Geographically 00:11:12 Challenges in Building the First Plant 00:14:31 The Struggles of Scaling a Business 00:15:39 Building Systems and Frameworks 00:17:15 Learning About Management Level Hiring 00:20:58 Studying Operating Systems for Companies 00:23:06 The Nuances of Hiring 00:24:05 External Accountability 00:27:49 Adapting Business Operating Systems 00:29:15 Building Department-Specific Operating Models 00:30:07 The Importance of a Clear Vision and Mission 00:32:09 Implementing Company Values 00:37:01 The Importance of Momentum 00:41:15 The Slow Evolution of Success 00:42:31 Understanding Marketing and Branding 00:45:22 The Strategy Behind Intent-Based Marketing 00:48:28 Being Where Customers Are 00:50:24 The Decision to Enter Retail 00:53:16 The Role of Marketing in Building Brand Awareness 00:54:10 The Decision to Enter Retail 00:56:30 Diversifying Market Segments 00:57:24 Competitive Advantage Over Other Brands 00:59:18 The Logistics Aspect of the Business 01:02:36 Defining Direct-to-Consumer Brands 01:06:50 Technical Challenges and Overcoming Setbacks 01:09:57 Core Personal Traits for Success 01:14:48 The Power of Obsession Over Willpower 01:15:57 Facing the Hardest Moments in Business 01:19:40 Building Confidence in Business 01:24:48 The Decision to Enter the Freight Business 01:28:59 Diversifying into the HVAC Service Business 01:33:02 The Future of HVAC Service Business 01:36:59 Contrasting Business Models: Private Equity 01:43:25 Finding Personal Purpose 01:45:23 Balancing Obsession and Family Life 01:47:44 The Importance of Self-Awareness and Living Your Own Life 01:50:10 The Drive to Fulfill Potential and Make an Impact 01:51:55 The Dangers of Lifestyle Creep and Maintaining Financial Stability 📈 OUR MOST POPULAR INTERVIEWS 🎬 The Full Story of Naval Ravikant: • The Angel Philosopher Naval Ravikant ... 🎬 Bill Ackman - Getting Back Up: • Bill Ackman: Dealing with Haters, My ... 🎬 Secrets to Healthy Relationships with Esther Perel: • Secrets to Healthy Relationships | Es... 🎙 Listen to the show iTunes: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/1VyK52N... GET IN TOUCH 🌍 Our website - www.fs.blog JOIN OUR COMMUNITY https://fs.blog/membership/ ABOUT THE KNOWLEDGE PROJECT Like the mentor you’ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Daniel Kahneman, Jim Collins, Angela Duckworth, Seth Godin, Melanie Mitchell, & Esther Perel.