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In this video, I walk through a coworking financial model for a 1,400 square meter space in Australia with a specific brief: amenity-rich, lower desk density, premium positioning. This isn't your standard high-density flex model. The landlord's strategy prioritizes member experience over maximizing desks per square meter - larger breakout areas, premium amenities, more collaborative zones. That fundamentally changes the feasibility equation. I'll break down how lower desk density impacts your revenue per square meter, why the market rent equivalent target needs adjusting, and the product mix decisions that make this model viable. You'll see the trade-offs: fewer revenue-generating desks but potentially higher pricing and lower churn through differentiation. Key differences in this model: 1. Lower workstation density (7-8 sqm per desk vs. standard 6-7 sqm) 2. Higher amenity allocation (30-35% of NLA vs. typical 20-25%) 3. Adjusted rent equivalent targets to reflect the operational model 4. Premium pricing strategy to offset lower desk count Ready to evaluate your own opportunity? I've created free resources to help you: 1. START HERE: Free Opportunity Validator (18-point checklist): https://tashidorjee.gumroad.com/l/cow... 2. NEXT STEP: Free Feasibility Study Guide (complete revenue methodology): https://tashidorjee.gumroad.com/l/cow... 3. READY FOR YOUR SPECIFIC SITE? Book a free consultation: https://afm-evp-2023.my.canva.site/fl... Whether you're a landlord evaluating a coworking conversion, an investor analyzing flex space, or an operator building your proforma, this video covers the core assumptions that determine whether a project pencils: revenue per square foot, operating margins, payback periods, and profitability targets. Real numbers, real methodology, from someone who's assessed 547+ assets globally and delivered $40M+ in coworking projects. Timestamps: 0:00 The Methodology 2:02 Desk Densities 5:31 Occupancy assumptions 7:27 Meeting Room Theory 9:55 Event Spaces 12:12 Coworking Cafe & Additional Revenue 14:16 Staff Structure 15:32 Servicing Spec Suites 17:10 Rent Hurdle for the Landlord 18:40 Management Agreement Revenue & Profit Share 19:36 How to be Transparent if you model is short of target About me: I'm Tashi, Head of Flex Space for Asia Pacific at JLL (Fortune 200). I partner with commercial real estate investors, landlords, and major tenants to design, build, and operate bespoke flex space businesses. To date: US$34M in builds (450,000 SF globally), US$11M in management fee contracts, US$22M in leasing and property management appointments. LinkedIn: / tashiddorjee Subscribe and turn on notifications 🔔