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End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.co... Many architecture firm owners think that the problem … why they're not getting more clients and projects … is because they need to improve their branding. So the question is, how important is branding for an architecture firm? Some people will say that branding isn't important for an architecture firm … that branding is only important for billion dollar multinational corporations. However, this perspective ignores important reasons why branding is important for an architecture firm. In today's video you'll discover why branding IS important for an architecture firm. You'll also discover the important elements of a compelling architecture firm brand (it's more than a logo and website). Let me know what you think in the comments below. Enoch