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In this video, Bennett Maxwell breaks down why most franchise growth strategies fail and how Franchise KI was built to fix it. After scaling brands like Dirty Dough from 1 to 100+ locations and awarding 120+ territories for Glo Tanning in under a year, Bennett explains the real problem in franchising: founders lose control of their message the moment brokers get involved. Expectations get diluted, standards drop, and the wrong franchisees slip in. Franchise KI takes a different approach. No brokers. No shared leads. No overselling. Instead, we partner with one brand at a time and build a full franchise development system rooted in transparency, education, and founder-led messaging, starting with a guided founder interview that clearly defines who should (and should not) own your franchise. In this video, you’ll learn: • Why traditional franchise brokers hurt long-term brand quality • How exclusive leads protect your message and your time • Why education filters buyers better than sales pressure • The exact criteria Franchise KI looks for in partner brands • How performance-based incentives align growth with standards This process attracts serious operators, repels dabblers, and works even for high-investment franchises, without sacrificing brand integrity. If you care about growth and standards, this will resonate. If you just want to sell franchises at any cost, it won’t. 📩 Interested in seeing if Franchise KI is the right partner for your brand? Reach out and let’s talk.