360 Brew - LinkedIn has changed it's algorithm. What does this mean for you? скачать в хорошем качестве

360 Brew - LinkedIn has changed it's algorithm. What does this mean for you?

LinkedIn hasn’t just tweaked its algorithm, it has replaced it entirely with a system called 360Brew. This is a new operating system, not an update. 360Brew uses one large AI model that reads LinkedIn holistically: your profile, content, comments, behavior, topics, and audience are all connected. The platform no longer rewards activity and volume. It now rewards clarity, relevance, and alignment. Instead of asking, “Is this getting attention?” LinkedIn asks, “Who is this for, and does it make sense?” As a result, reach feels lower because posts are shown to smaller, more relevant audiences. Generic hooks, forced engagement, repetition, and shallow reactions carry little weight. Strong openings, niche focus, thoughtful discussion, and substantive comments matter more than ever. Reach has now become targeted. Relevance is now the currency, and depth beats hacks.