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360Brew represents a fundamental shift in how LinkedIn decides visibility. It’s not about making the platform harder... it’s about moving away from hacks and toward credibility, clarity, and purpose. LinkedIn no longer evaluates posts in isolation. It evaluates people and companies over time, looking at topic consistency, behavioral patterns, and alignment between profiles and content. Hashtags matter far less than clear, repeated themes. Two or three focused topics help LinkedIn understand who you are and who your content is for. Wandering across subjects confuses the system and limits reach. AI-patterned, templated writing is now a liability. Posts need human texture, real opinions, lived experience, and a natural voice. Engagement has changed too: saves signal long-term value, while quick likes matter less. Credibility is also built through behavior. Thoughtful comments and meaningful participation train LinkedIn where you belong. The takeaway is simple: post less, say more, stay in your lane, and focus on helping your audience understand something real.