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In this episode of the Business Owners Round Table, experts discuss how they are using Generative AI Tools to revolutionize their daily operations. AI for Video Production: Media teams use AI to instantly generate segment intros, music, and clips, significantly reducing production costs. Customer Journey Optimization: Companies are leveraging AI to reduce manual "touches" throughout the client experience, allowing staff to focus on high-value work. Implementation for Startups: For new businesses, AI is essential for document creation, such as quickly consolidating long job descriptions into clear, manageable formats. Creative Sounding Board: Entrepreneurs use AI to brainstorm and refine brand ideas, using it as a partner to phrase specific business concepts. Join hosts Elizabeth Gearhart (marketing expert and PhD researcher) and Richard Gearhart (entrepreneur and intellectual property attorney) as they lead a panel of successful business owners in a discussion on the real-world impact of artificial intelligence. This episode features insights from Ralph Sutton (Gas Digital), Joe Scaretta and Moses Carrasco (MasonMade), and GG Mirvis (Desolas Mezcal). Follow the guests: Ralph Sutton (Gas Digital) 👉 gasdigitalnetwork.com/ Joe Scaretta and Moses Carrasco (MasonMade) 👉 www.masonmade.co/ GG Mirvis (Desolas Mezcal) 👉 desolasmezcal.com/ ----------- Welcome to the official YouTube channel of the Real AI Use Cases, Business Owners Roundtable podcast, where business leaders, operators, and entrepreneurs share how they are using AI for business optimization, problem-solving, and more. ** 👉 About our Hosts: ▶️ Elizabeth Gearhart, Ph.D. (formerly Elizabeth McNamara), the AI Lady, is a marketing executive, podcast host, and AI strategy speaker focused on how businesses are actually using artificial intelligence today. Elizabeth brings a multidisciplinary background to the show, holding a Ph.D. in Analytical Chemistry. Her career transitioned from industry roles to becoming a licensed U.S. patent agent, combining scientific expertise with innovation strategy. Elizabeth serves as Chief Marketing Officer at Gearhart Law, working at the intersection of technology and business strategy. Since 2018, she has also co-hosted Passage to Profit, a nationally syndicated radio show on the iHeartMedia network. Beyond her media work, Elizabeth leads educational programs on AI literacy and digital strategy for professionals, helping organizations move from curiosity to real-world application. She is also a contributing author to the American Bar Association book, "Marketing Your Invention" (2025). ▶️ Richard Gearhart, Esq. is a life sciences intellectual property attorney and the Founding Partner of Gearhart Law, LLC. With over three decades of experience, he advises biotech and health-technology companies on patents and IP-driven commercialization. A trained chemist and former head of the U.S. Patent group for Novartis Pharmaceuticals, Richard brings deep domain fluency to complex scientific challenges. He is also an active angel investor, providing a first-hand perspective on risk, valuation, and growth. Richard co-hosts the Real AI Use Cases Podcast and the syndicated show Passage to Profit. He plays a leadership role in the healthcare innovation ecosystem as Chair of the Investment and Entrepreneurship Committee at Rutgers Health. Richard holds a J.D. and is currently pursuing an MIT Sloan professional certificate in Artificial Intelligence for Pharma and Biotech. -------------------- 🎥 Video moments: 0:00 Intro 1:17 Ralph Sutton: AI for Video Production and Content Creation 2:02 Joe Scaretta: Customer Journey Optimization and Automation 2:40 Moses Carrasco: Implementation for Startups and Document Creation 3:16 GG Mirvis: Using AI as a Creative Sounding Board for Brands 5:20: Richard Gearhart The Risk of Client Confidentiality in Public AI Models 9:40: The Importance of Emotional Intelligence in the Age of AI 12:10: Leveraging AI to Elevate Human Potential and Focus -------------------- #aiinbusiness #aiforstartups #genai #generativeai #aivideogenerator #emotionalintelligence #richardgearhart #elizabethgearhart -------------------- Stock images: https://www.freepik.es