Institute Of Strategy: Psych-Tech - The Most Disruptive Tech Of All, Rory Sutherland, Ogilvy UK скачать в хорошем качестве

Institute Of Strategy: Psych-Tech - The Most Disruptive Tech Of All, Rory Sutherland, Ogilvy UK

Thinkerneur Institute Of Strategy presents a lecture by Rory Sutherland, Vice-Chairman at Ogilvy UK Rory Sutherland is the Vice-Chairman at Ogilvy UK and a TED Talk Superstar. He is also the author of the insightful book, “Alchemy, The Surprising Power Of Ideas That Don’t Make Sense”, amongst other books he has written. The book is a fascinating provocation on the tension between Economics and Behavioural Economics In this lecture, Rory will talk about disruptive technology, using behavioural science informed vocabulary to describe it. “Innovation is non-existent unless people change their behaviour, the best and most efficient way to do so is to start with the human and work towards technology rather than as we do so often now doing it the other way around.” He asserts that we firstly need to look a bit broader in terms of industries and sectors that we want to shake up and secondly, to understand that the root of real change is effectively behavioural change. According to Rory; the digital age has brought a lot of phrases like food-tech, fin-tech and health-tech - all of these seeking to disrupt a single sector of the economy. This leads to his belief that industries might be using both technology and their understanding of human behaviour a bit too narrowly. Join us on this not to be missed lecture to find out how brands as well as marketing, advertising and communication professionals can use human behaviour to drive technological innovation. #Thinkerneur #PsychTech #RorySutherland