Why Forecasting Fails in CPG (and How Great Teams Fix It) | Josh Andres скачать в хорошем качестве

Why Forecasting Fails in CPG (and How Great Teams Fix It) | Josh Andres

Forecasting doesn’t fail because teams lack spreadsheets or models. It fails because incentives, language, and ownership break down between Sales + Supply Chain. In this episode, Bharath Kurapati (FeatureBox AI, ex-Microsoft) sits down with Josh Andres (ex-Target; supply chain & ops leader across retailer + brand sides) to unpack what actually drives forecasting success in CPG and retail. We cover: Why forecasting is a risk mitigation tool (not a precision contest) Retailer vs brand incentives: square-foot productivity, guest experience, and shelf availability What “good enough forecasting” looks like — and where teams should stop over-modeling The human element: careers, pressure, and why explainability matters Why S&OP works best when every voice is heard and data is aligned How startups vs large retailers approach forecasting differently If you lead Planning, Supply Chain, Sales Ops, or Finance — this will feel familiar. 🔗 Learn more about FeatureBox AI:   / featurebox-ai   🔗 Connect with Bharath:   / bharathkurapati   🔗 Josh’s Substack (Working Dads): https://substack.com/@workingdadsbyjo...