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Welcome to a special episode of the Flourish Podcast, where we explore the vital ecosystem of markets and street trading. In this episode, Michelle Clark, Flourish’s Sales Director, sits down with Tania Murphy, Member Support & Business Development Manager at the NMTF (National Market Traders Federation). The NMTF has been the national voice for market and street traders since 1899. Today, Michelle and Tania dive into how the Federation supports over 25,000 members across the UK—from budding entrepreneurs at the Young Traders Market to seasoned retailers—ensuring they have the protection, representation, and training needed to thrive. In this episode, we cover: The NMTF Mission: Tania explains how the Federation acts as a "safety net" and advocate for independent traders, providing everything from specialized insurance to legal support. From Stalls to Success: The role of the NMTF in nurturing the next generation of talent through the Young Traders Market program and retail training initiatives. The Power of Person-to-Person: Why "people buy from people" is still the golden rule of retail, and how the authentic experience of market trading builds brands that last. The Flourish Connection: How Flourish and the NMTF work together to help innovative independent businesses bridge the gap between street markets and major retail destinations. About Michelle Clark: Michelle brings energy, empathy, and enterprise in equal measure. As Flourish's Sales Director, she is a "secret weapon" in spotting opportunity and creating momentum for independent brands. Having worked with global giants like MasterCard, MARS, and Tesco, her heart remains with the independents, helping them scale from a standing start to a profitable enterprise. Fun fact: Think flip-flops, cocktails, and sunshine—Michelle is happiest where it’s 28°C and there’s a mojito in hand. #ThisIsFlourish #NMTF #MarketTraders #SmallBusinessSupport #IndependentRetail #StreetMarkets #BusinessGrowth #Entrepreneurship #RetailInnovation #SupportLocal