Brands Built on Care | George Ghneim скачать в хорошем качестве

Brands Built on Care | George Ghneim

In this episode of The Intangible Brand, Jerry and Carl sit down with George Ghneim, a veterinarian, restaurateur, and distiller who’s built thriving businesses in three very different worlds. Together, they explore what these industries share in common: the experience is emotional, the work is deeply human, and you cannot separate “client experience” from “employee experience.” George shares how he thinks about brand in small businesses, including building the name and logo for his vet hospitals and the intent behind what the brand should signal to clients. Topics we cover: What hospitality and veterinary medicine have in common when it comes to experience Why “the people aspect” is unavoidable in any business How leaders can listen better and react less in tense moments Staying empathetic when clients show up late in the process or under stress Resources Mentioned: Peace Is Every Step by Thich Nhat Hanh (https://a.co/d/08ap7VtV) The Daily Stoic by Ryan Holiday and Stephen Hanselman (https://a.co/d/0c5mqRgR) #EmployeeExperience #ClientExperience #BrandStrategy ________________________________________________________________________ ▶️ Subscribe to hear more conversations like this with leaders shaping the future of professional service brands. 🔗Learn more at: https://www.theintangiblebrand.com 🔗Learn more about TOKY: https://www.toky.com 🔗Learn more about Cline: https://www.clinedesignassoc.com/