How a Brand Can Be Reborn Without Losing Its Soul | Jeffrey Taub скачать в хорошем качестве

How a Brand Can Be Reborn Without Losing Its Soul | Jeffrey Taub

Jeffrey Taub, FSMPS, CPSM, Senior Vice President of Corporate Marketing at AKRF, joins The Intangible Brand to share what it really takes to lead a top-to-bottom rebrand—one that keeps the name but redefines everything else. In this conversation, Jeff reflects on the “soul-searching” process of reimagining a legacy firm’s identity, the internal alignment it required, and the guiding belief that ultimately gave the brand clarity and strength. This is a behind-the-scenes look at what it means to rebrand with intention, balancing creative expression with strategic consistency. Topics We Cover: Reimagining a firm’s identity while preserving its essence The power of a guiding belief and messaging platform How research fuels authenticity in brand refreshes Maintaining internal alignment through transformation What brand truth means at scale in AEC and professional services 🔗 Learn more about AKRF: https://www.akrf.com 📲 Connect with Jeff:   / jtaub   💡Resources Mentioned:   / character-limit   #rebranding #brandauthenticity #aecindustry ▶️ Subscribe to hear more conversations like this with leaders shaping the future of professional service brands. 🔗Learn more at: https://www.theintangiblebrand.com/ 🔗Learn more about TOKY: https://toky.com/ 🔗Learn more about Cline: https://www.clinedesignassoc.com/