Designing Service Brands Where Everyone Wins | Tate Fisher скачать в хорошем качестве

Designing Service Brands Where Everyone Wins | Tate Fisher

In this episode we sat down with Tate Fisher, founder of Katalyst Group, to talk about something every service brand wrestles with: how do you build experiences that work for customers, support the people delivering them, and still make sense for the business? Tate has spent years inside multi location and franchise systems, and he shares what he’s learned about keeping those three interests in balance. We get into why the most memorable service moments aren’t scripted, how predictable systems can actually make frontline work feel more human, and what happens when organizations design around how people really behave rather than how they wish they behaved. Tate also offers a clear look at franchisor–franchisee tension and what it takes to create a shared path forward. We Cover: • The customer–employee–owner framework • How to design predictable systems that don’t feel generic • Lessons from telecom, franchise systems, and student housing • What “co creation” looks like inside physical spaces • How to create alignment in multi location networks #CustomerExperience #EmployeeExperience #FranchiseStrategy _________________________________________________________________________ ▶️ Subscribe to hear more conversations like this with leaders shaping the future of professional service brands. 🔗Learn more at: theintangiblebrand.com 🔗Learn more about TOKY: toky.com 🔗Learn more about Cline: https://www.clinedesignassoc.com/