brandLingual // ep1: LAUNCH! скачать в хорошем качестве

brandLingual // ep1: LAUNCH!

𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭: 𝗔𝗿𝗲 𝗬𝗼𝘂 𝗯𝗿𝗮𝗻𝗱𝗟𝗶𝗻𝗴𝘂𝗮𝗹? (𝗟𝗔𝗨𝗡𝗖𝗛!) Marketing has a language problem. We’re fluent in stories, metaphors, and instincts. We talk about love, loyalty, funnels, tribes. But when it comes time to explain "why" something worked, or how to repeat it under pressure, the words start to wobble. At the same time, there’s a growing body of evidence about how brands actually grow. Penetration beats loyalty. Availability beats persuasion. Memory beats persuasion. The science is solid, but the language is foreign. And most of us were never taught how to translate it into daily practice. This episode is our Sinek-free “why” behind brandLingual ;) In this launch introduction, we unpack the gap between marketing’s two dominant dialects, Kotler's classic STP thinking and modern evidence-based brand growth from the Ehrenberg-Bass Institute, and explain why so many smart practitioners end up talking past each other. We explore how intuition and evidence drift apart inside organizations, why LinkedIn debates rarely help, and what it looks like to become fluent instead of dogmatic. brandLingual isn’t about just choosing sides. It’s about learning to translate. Keeping creativity alive while grounding decisions in how buyers actually behave. Moving from myth to method, without turning marketing into math homework. If you’ve ever felt confident in your craft but uneasy about your proof, or inspired by the science but unsure how to apply it, brandLingual is for you. For more info and how to learn with us, visit brandlingual.co