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Chiropractic is not lacking purpose. It is lacking profit, data, and standardization. In this partner masterclass, Dr. Josiah Fitzsimmons and Twisty Tristan Schwab break down what is actually happening inside the profession right now. This session previews insights from the upcoming first annual Lucro Report, built from nearly $500 million in annual clinic revenue data. If you want to understand where chiropractic is heading and how to future-proof your clinic, this is required viewing. Inside this training, we cover: • The real average profit margins in chiropractic • How much top clinics actually spend on marketing • Why most clinics operate far below capacity • The difference between average clinics and top 10% performers • How capacity impacts profit without adding hours or staff • Why clean financial intelligence creates confidence and certainty • The role of standardization in preparing for private equity and valuation • How outcome data and AI will influence patient decision-making One of the biggest revelations from this session is simple: Top 10% clinics are not working more. They are maximizing what they already pay for. Same hours. Same team. Same rent. Higher efficiency. Higher profit. This masterclass also introduces the first annual Lucro Report and invites doctors to help shape what data the profession needs most. If you believe chiropractic deserves stronger margins, stronger valuations, and stronger public trust, this conversation matters. #ChiropracticBusiness #PracticeManagement #LucroReport 00:00 The Real Future of Chiropractic 04:40 Average Profit Margins in the Profession 08:35 Marketing Spend Benchmarks 12:20 The Capacity Problem 16:50 Hidden Profit in Underutilized Clinics 19:10 Top 10% vs Average Clinics 23:40 Why Top Clinics Spend More on Marketing 27:15 Team Efficiency and Profit 31:30 Scaling Without Adding Hours 35:00 Private Equity and Valuation Readiness 40:15 AI, Outcomes, and the Next Era 👉 I share daily frameworks and real numbers from my clinic. Follow me here: My page | Lucro page