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Scaling is one of the most overused words in business, and most of the loudest advice comes from a world that looks nothing like real SMB life. In this episode of Monday Next, Scott and Meredith break down the difference between “headline growth” and operator reality. Meredith explains why she has intentionally kept Here Comes the Guide [https://www.herecomestheguide.com/] small, profitable, and culture-protected. Scott outlines three growth buckets (not two), then introduces his “profit islands” concept [https://scottmonday.substack.com/p/pr...] to help owners forecast growth without guessing. If you are stuck between “stay small” and “go big,” or you are between profit levels and feel like the numbers stopped working, this episode gives you a clearer framework. QUICK JUMP LINKS 01:29 — The gap between SMB reality vs business headlines 02:05 — Scott’s Monday Moment: the sales strategy swing-and-miss 04:00 — Meredith’s “beautiful oops” and why admitting you’re wrong matters 04:52 — Meredith’s Monday Moment: being sick during a packed week 06:15 — Scott’s “low battery mode” approach to getting sick 07:40 — Tool Time: Whole30 as a reset (and what it can reveal) 10:40 — Main topic begins: scaling and what SMB owners actually mean by it 13:02 — Scott: “How do I get bigger?” is the wrong starting question 15:15 — Meredith: defining “lifestyle business” and protecting quality of life 18:43 — Scott’s 3 growth buckets: lifestyle, intentional growth, venture/exit 22:55 — Build it to sell vs build it to keep (why they’re the same thing) 25:04 — Meredith on VC competitors, four-day week, and why she chose a different path 28:16 — Culture and management layers: what gets harder as you grow 29:40 — Scott’s “why” behind scaling: the visionary game and building with integrators 32:58 — “Profit islands”: how to model growth before you set sail 36:08 — Real example: being between islands and why “just sell more” is not a plan 37:39 — Forecasting frustrations and why CPAs aren’t built for this 38:03 — Simple Numbers by Greg Crabtree and why it changed Scott’s approach 40:36 — Profitability reality check: pay yourself market wage first 41:06 — Do men and women approach growth differently? Yard signs, Pac-Man, and patience 47:55 — This week’s micro-action: 3 questions to clarify your scaling path KEY TOPICS WE COVER The three growth buckets most owners miss Lifestyle business vs intentional growth [https://scottmonday.substack.com/p/li...] Why “getting bigger” is often the wrong starting question [https://scottmonday.substack.com/p/sh...] Profit islands and forecasting the next level [https://scottmonday.substack.com/p/pr...] Culture risk and management layers as you scale Profitability, paying yourself correctly, and real business math Gender tendencies in growth mindset (and why personality still wins) THIS WEEK’S MICRO-ACTION Answer these three questions in writing: 1.What do you want your day-to-day life to look like in 5 to 10 years? 2. If your business doubled, would your ideal life get easier or harder? 3. If you scale, what do you have to give up, not just gain? RESOURCES MENTIONED Whole30: [https://scottmonday.substack.com/p/wh...] Simple Numbers by Greg Crabtree [https://a.co/d/01nlP8xT] “Profit islands” framework [https://scottmonday.substack.com/p/pr...] EOS and leadership frameworks: [https://scottmonday.substack.com/p/eo...] Scott’s Substack: [https://scottmonday.substack.com] Meredith’s Currently Reading Podcast: [https://www.currentlyreadingpodcast.com] ABOUT SCOTT & MEREDITH We’re siblings who run two very different businesses. Scott runs kitchen & bath CRATE [https://kbcrate.com/], a systems-first construction company. Meredith runs Here Comes the Guide [https://www.herecomestheguide.com/], an all-women wedding venue platform built on relationships and trust. Monday Next is our weekly conversation about building better businesses, staying human, and challenging norms. CONNECT WITH US Monday Next on IG: [ / mondaynextpodcast ] Monday Next on YouTube: [ / @mondaynextpodcast ] Scott on LinkedIn: [ / scottmonday ] Scott on IG: [ / scottmonday ] Scott on TikTok: [ / scottmonday ] Scott’s Substack: [https://scottmonday.substack.com] Meredith on LinkedIn: [ / meredith-monday-schwartz ] Meredith on IG: [ / meredithmondayschwartz ] Meredith’s Currently Reading Podcast: [https://www.currentlyreadingpodcast.com] IF YOU FOUND THIS HELPFUL... Please like, subscribe, and share this episode with a business owner who’d get value from it. It helps the show reach more leaders like you. Until Monday next....