How StudioHawk Hit $1M ARR in Year 1 (The US Expansion Playbook) скачать в хорошем качестве

How StudioHawk Hit $1M ARR in Year 1 (The US Expansion Playbook)

How StudioHawk Hit $1M ARR in Year 1 (The US Expansion Playbook) 👔 Recruiting for your agency? www.seoforhire.co 👉 Salary Guide: https://www.salaryguide.com 👉 SEO Recruitment Agency: https://www.seoforhire.co/ 👉 Are You An Agency Owner? Get access to all our free systems, frameworks and resources - https://www.seoforhire.co/hiring-os-gpt/ How do you take an established global brand and hit $1,000,000 ARR in the US market in just 12 months? In this episode, Sophie Brandon of Studio Hawk reveals the raw, "unfiltered" truth about expanding an agency into America. From choosing Atlanta over high-tax cities like NYC and LA, to the brutal reality of why US clients have higher expectations than those in the UK or Australia, Sophie breaks down the exact moves that allowed them to scale rapidly. We discuss: Location Strategy: Why Atlanta is the "Capital of the South" for hiring. The Hiring Trap: Why reactive hiring leads to churn and how to fix it. Specialist vs. Full-Service: Why refusing to offer PPC actually makes them more money. The "A-Player" Myth: Why your agency needs "B-Players" to actually function. UK vs. US Culture: The shocking difference in response times and face-to-face meetings. 📱 Connect With Me:   / joshpeacock-seoforhire   Find Sophie Brannon on: Linkedin:   / sophie-brannon-081bb294   Timestamps 0:00 - How we hit $1M ARR in 12 months. 0:44 - The Studio Hawk Story: From 17 to Global Scale. 3:11 - Why "Boots on the Ground" is mandatory in America. 5:12 - Why Atlanta? Avoiding the NYC & LA Tax Trap. 9:23 - Hitting $1M ARR: What broke along the way? 12:03 - The "Churn Issue" caused by rapid growth. 14:37 - Why you need "B-Players" to support your stars. 16:19 - Hiring "Wholesome Nerds" & the culture handbook. 18:02 - Profitability Secrets: Time tracking and forecasting. 20:45 - The "Suits" Reality: Redlining US contracts. 21:51 - UK vs. US: The brutal truth about client expectations. 24:06 - Why we refuse to offer PPC (Even when clients ask). 25:08 - The controversy of "Niching Down" vs. staying broad. 32:30 - The 2026 Goal: Reaching $3M ARR.