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👔 Recruiting for your agency? www.seoforhire.co 👉 Salary Guide: https://www.salaryguide.com 👉 SEO Recruitment Agency: https://www.seoforhire.co/ 👉 Are You An Agency Owner? Get access to all our free systems, frameworks and resources - https://www.seoforhire.co/hiring-os-gpt/ Mary-Anne Da'Marzo, founder of Firebelly AI, breaks down how she used a custom GPT and her BRAIN framework to create a LinkedIn post that hit 9 million views, without sounding generic or “obviously AI.” In this episode of Agency Growth Club, we unpack how to codify your marketing into repeatable frameworks so AI can execute to your standard, not average internet mush. We also cover practical workflows and tools for SOPs, voice to text, content repurposing, onboarding, and staying visible as search shifts toward AI Overviews and LLMs. What you’ll learn How Mary Anne built a GPT that actually sounds like her The BRAIN system: Brand assets, Request frameworks, AI instructions, Interaction directives, Next level examples How to choose topics with momentum using BuzzSumo Tools and workflows: Whisper Flow, ChatGPT Voice Mode, NotebookLM, Fathom, Zapier and Asana GEO basics: why consistent naming and brand phrasing matters across the web When to automate vs keep human QA, especially with “vibe coded” builds How to build a personal brand without bottlenecking your agency Tools mentioned: BuzzSumo, Guide (GUI D), Whisper Flow, ChatGPT Voice Mode, NotebookLM, Fathom AI, Zapier, Asana 📱 Connect With Me: / joshpeacock-seoforhire Find Mary-Anne on: Linkedin: / maryanne-damarzo Instagram: https://www.instagram.com/maryannedam... Timestamps 00:00 Intro and why Mary Anne’s content stands out 00:40 The 9M LinkedIn impressions post and the custom GPT workflow 01:17 Why “act like an expert” prompting fails and how Mary Anne fixed it 02:10 Turning 6 years of content into repeatable frameworks 03:29 Building a GPT that actually sounds like you 04:44 Using BuzzSumo to pick topics that are already spiking 05:21 What BRAIN stands for 06:43 Why frameworks beat “prompting skill” alone 07:03 B: Brand assets: vision, values, tone of voice, avatars, product messaging 08:44 R: Request frameworks: SOPs for outputs like scripts, SEO copy, ads, pages 08:54 A: AI instructions: how the system references the BRAIN docs 09:08 I: Interaction directives: prompt sequencing and self scoring rubric 10:11 N: Next level examples: feeding winners back into the system 10:48 “This sounds like a 3 month project” and how to start smaller 12:45 Tool tip: Guide (GUI D) to auto-create SOPs from your clicks 13:43 Favorite AI use cases right now 13:55 Whisper Flow for voice to text and cleaner writing 14:46 ChatGPT Voice Mode in the car for strategies and rapid ideation 16:14 Using voice mode for planning and even writing a book 17:34 NotebookLM workflows (book creation, fact checking, onboarding podcasts) 21:34 Fathom AI note taker plus Zapier to Asana for auto action items 23:36 Why most people use AI wrong on LinkedIn and how to stand out 24:14 Document vs create, and why lived experience beats generic AI posts 25:47 GEO and AI Overviews: how to show up in LLM results 27:03 Consistent naming across PR, SEO, social, and the whole internet 28:06 Rand Fishkin approach to consistent bios and brand phrasing 29:21 Warning: GEO snake oil tools and what to audit 30:44 “SEO is not dead” and what matters more now (About page, clarity) 33:35 Rebrands: do you need to update everything across the web? 34:22 Vibe coding, automation, and when to keep humans in the loop 36:42 Personal brand vs scaling the agency without you 38:47 Where to find Mary Anne