Kelly Stepno on Building Trust and Reputation in Crisis Communication скачать в хорошем качестве

Kelly Stepno on Building Trust and Reputation in Crisis Communication

To learn more about Charles Bernard’s book Enabling Buying in a World of Selling, visit https://enablingbuying.com. -------- In this episode of Enabling B2B Buying with Charles Bernard, we explore building trust and reputation in crisis communication with Kelly Stepno, Senior Leader at APCO, a global advocacy and advisory firm. Kelly has spent her entire career in consulting, helping major organizations navigate crisis, litigation communication, and high-stakes reputation challenges. Although she never set out to work in sales, Kelly explains how consulting placed her in the center of the buying and selling dynamic. Over time, she learned that the key to winning trust, especially during crisis, is not about pitching, but about listening closely, understanding what leaders are responsible for, and helping them solve real problems. Kelly shares how the volatility of today’s environment has intensified pressure for both buyers and sellers, and why honesty, active listening, and relationship-building are now more important than ever. She also discusses how building trust and reputation in crisis communication shape every interaction, from crisis response to long-term advisory work. In this conversation, Kelly and Charles explore: 00:00 Intro 00:14 Welcome to Enabling B2B Buying Podcast 00:41 Get to know Kelly Stepno 05:25 Improving in the world of buying and selling 13:59 On developing relationships with new clients 21:26 What it takes to crank up the flywheel 29:19 Why it matters to see people in person 34:36 Advice to Leaders 40:48 On the Pressure to Perform 45:05 What Inspires Kelly Stepno? 48:14 Learn More About Enabling Buying in a World of Selling 48:44 Outro Resources Mentioned: ~APCO Worldwide - https://apcoworldwide.com/ ~Crisis communication and reputation frameworks ~“What? So what? Now what?” model ~C-suite and KPI alignment strategies Listen & Subscribe to Enabling B2B Buying with Charles Bernard through Apple Podcasts, Spotify, or Google Podcasts. If you have questions you would like answered by our guests or experts, share them with us on   / dashboard  , or email your questions to info@collavia.com.