4 Marketing Mistakes Event Planners Make скачать в хорошем качестве

4 Marketing Mistakes Event Planners Make

A well thought out marketing campaign is essential to being able to sell tickets and engage with your audience before, during and after your event. Watch out for these 4 marketing mistakes event planners make. This video is brought to you by EventMB, the number one blog for event professionals. Subscribe to our YouTube channel to get instant updates. ****************************************************************** ABOUT EVENT MANAGER BLOG Interested in starting or boosting your career in event planning? Check out EventMB for trends, technology, innovation and education tips for the event industry: http://www.eventmanagerblog.com/ Subscribe to our daily newsletters: http://eventmanagerblog.us11.list-man... ***************************************************************** OTHER HELPFUL VIDEOS Whether you are new to the industry or an expert event planner, we have the best content lined up for you. 5 Signs Event Planning Is Not For You:    • 5 Signs Event Planning Is Not For You   The 5 Things People Always Ask Event Planners:    • The 5 Things People Always Ask Event Planners   6 Secret Reasons Why People Really Attend Events:    • 6 Secret Reasons Why People Really Attend ...   The Secret Formula to Event Swag:    • The Secret Formula to Event Swag   How to Start an Event Planning Company from Home:    • How to Start an Event Planning Company fro...   Event Planning - the Worst and Best Job in the World:    • Event Planning - the Worst and Best Job in...   How to Drive More Attendees to Exhibitor Booths:    • How to Drive More Attendees to Exhibitor B...   5 Trends In Event Mobile Apps:    • 5 Trends in Event Mobile Apps   Get More Sponsors for Your Events:    • Get More Sponsors For Your Events   The 5 Hottest Trends in Corporate Events:    • The 5 Hottest Trends in Corporate Events   5 Event Tech Trends To Watch in 2017:    • 5 Event Tech Trends To Watch in 2017   The Three T’s of Being A Successful Event Planner:    • The Three T’s of Being A Successful Event ...   5 Times Event Tech Saved My Event:    • 5 Times Event Tech Saved My Event   How Event Planners Stretch their Dollars:    • How Event Planners Stretch their Dollars   ***************************************************************** GET SOCIAL Twitter:   / eventmb   LinkedIn:   / event-manager-blog   Facebook:   / eventmanagerblog   Pinterest:   / emblog   Google +: https://plus.google.com/u/0/+Eventman... Instagram:   / readeventmb   ***************************************************************** Hey! Xander here. In this video, we’re going to take a look at the major mistakes people are making when it comes to event marketing. A well thought out marketing campaign is essential to being able to sell tickets and engage with your audience before, during and after your event. Watch out for these 4 Marketing Mistakes Event Planners Make. A Bad Website Your website is the portal into your event. You want to make a lasting impression - whether it is a modern, beautiful website or something that’s more playful. You need to make sure that the site is communicating the message that your attendees need to hear. 2. Being Anti-social Social media marketing is essential to being able to engage with your audience on a long term basis. Sure, the events that we plan do have an end date, but the relationships that we’re building with our attendees should never come to an end. During the pre-event marketing phase, you’re really looking to build up excitement and engagement with your audience. During the Live phase, you really want that online audience to realize that they made an awful decision not coming to your event. And finally, during the post-event phase - you should be featuring content that was created onsite at your event, so video clips, or images, or sponsor recognition opportunities. 3. Not Driving Content Our events are the perfect stage for us to create digital content. Whether it’s attendee interviews, or speaker presentations, or just a walkthrough of the space. You should be sharing all of this content! And you don’t have even to create it all. You can share posts from industry influencers that might be attending your event, or from your speakers. You can pull vendor and sponsor social media posts as well so that you’re constantly providing value and staying in front of your attendees. 4. Bad Registration Process There is nothing more off putting to an attendee than trying to go through a registration process that’s hard, clumsy and ultimately doesn’t work. If they are trying to give you their money, and you can’t take it - you’re gonna have a bad time. There are tons of great ticket sales and registration platforms out there. Be sure that by the time you are ready to sell tickets, that platform is ready to go. A successful event marketing campaign is really about careful thought to share whatever is relevant to your attendees. A lot of that strategy consists of low hanging fruit that you can’t afford to miss.