Tiered Pricing: How to Charge Different Rates in Your Salon (Without Team Drama) скачать в хорошем качестве

Tiered Pricing: How to Charge Different Rates in Your Salon (Without Team Drama)

If everyone in your salon charges the same price - junior who's just qualified, senior who's been with you 10 years - you're leaving money on the table. In fact, if there's more than one person working in your business, tiered pricing can fix your problems. WHAT TIERED PRICING IS Different team members charge different prices based on experience, expertise, and client demand. Example: Junior Stylist (newly qualified): £35 cut & blow dry Senior Stylist (established): £45 cut & blow dry Expert (10+ years, fully booked): £55+ cut & blow dry Same service. Different prices. Hair salons do this well. Beauty salons? Not nearly enough. If you're in beauty and not doing tiered pricing, you're missing out. THE FIVE REASONS IT WORKS REASON 1: HELPS JUNIORS BUILD CLIENTELE Without tiered pricing: Junior and senior charge the same Reception has subconscious bias (senior costs more in wages, needs to stay busy) Junior never gets chance to build regulars With tiered pricing: Price-sensitive clients gravitate to junior Junior gets clients, builds experience, grows column Levels the playing field REASON 2: IT'S FAIR TO SENIOR TEAM Flat pricing is unfair. Someone with 2 years charges same as someone with 10 years? Same title, same price, completely different contribution? That's not fair. Tiered pricing shows there's a CAREER PATH in your salon - not just a job. If you don't take care of your team's future, they'll take care of it themselves. Usually means leaving or going self-employed. REASON 3: COST-BASED PRICING MAKES SENSE Your senior team costs you more in wages. If they charge the same as juniors, you make MORE profit from junior (lower cost) and LESS from senior (higher cost). That's backwards. With tiered pricing, profit per service stays consistent regardless of who does it. Even if you're solo: Have an OWNER tier that prices in your marketing and admin time. Maybe you don't have to take work home in the evenings. REASON 4: CONTROL OVER WHO DOES WHAT Real example: Scottish beauty salon, expert therapists on £18-25/hour being booked for £10 quick brow waxes. Losing money on those appointments. With tiered pricing: Exclude cheap services from Expert tier. Quick brow waxes only bookable with Therapist or Junior. Now the maths works. You control who does what based on profitability, not just availability. REASON 5: RETENTION TOOL IN DOWNTURNS January hits. Clients get price-sensitive. Without tiered pricing: They stay and complain, or leave entirely. With tiered pricing: "Money tight? Try our junior tier instead - same great service, £45 instead of £55." Keep client in business. Still spending. Just lower tier. When finances improve, they move back up. THE OBJECTIONS (AND ANSWERS) "My team will be offended being called junior" → Don't use "junior" - use Graduate Stylist, Advanced Therapist, Lead Therapist. Language is flexible. Concept isn't. "Clients will think juniors aren't as good" → That's the point. Different experience levels deserve different pricing. Not insulting - it's accurate. "Clients will complain about price differences" → They won't. They understand different experience = different prices. Like airline seats: economy, premium economy, business. Same destination, different experience. "Seniors will worry their clients will leave" → Good - lose a few. Opens space for more premium-priced customers. Don't want columns clogged with price-sensitive, low-value clients. "Will this create team conflict?" → No - if you make progression transparent. Set clear measurable criteria (client retention, utilisation, advanced training, reviews). Not just time served. HOW TO IMPLEMENT Define your tiers (Stylist, Senior, Expert) Set progression criteria: Client retention/utilisation Advanced training completed Positive reviews Column fullness Communicate with team FIRST (explain why, how they progress) Update systems (website, booking, price lists) Launch publicly ━━━━━━━━━━━━━━━━━━━━ 📊 RESOURCES: Get Paid Properly: getpaidproperly.com → Programme for salon pricing & profitability 💬 WORK WITH ME: 1:1 Coaching: https://buildyoursalon.com 🎧 LISTEN: Spotify: https://go.philjackson.me/spotify Apple Podcasts: https://apple.co/3MZp6jP ━━━━━━━━━━━━━━━━━━━━ CHAPTERS: 0:00 - If Everyone Charges Same, Leaving Money 1:23 - What Tiered Pricing Is 2:19 - Reason 1: Helps Juniors Build Clientele 3:21 - Reason 2: Fair to Senior Team 4:19 - Reason 3: Cost-Based Pricing 5:14 - Reason 4: Control Who Does What 6:09 - Reason 5: Retention Tool 7:01 - Objection 1: Team Offended by "Junior" 7:56 - Objection 2: Clients Think Juniors Not Good 8:47 - Objection 3: Seniors Worry Clients Leave 9:45 - How to Set Progression Criteria #tieredpricing #salonpricing #salonbusiness ━━━━━━━━━━━━━━━━━━━━ Questions? phil@buildyoursalon.com