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It's February. Maybe you've just had the worst January you can remember, and you were Googling "how to sell my salon business" at 1am. Before you call a business broker, answer these five questions. In this episode, Phil Jackson walks you through the critical questions every salon owner needs to answer before deciding whether to sell or fix their business. Selling might be the right answer—or you might be running from fixable problems. What You'll Learn: Five questions to determine if you should sell or fix your salon The brutal reality of salon business valuations (and why most owners overestimate) What happens to your income when you sell (and why £30k isn't as much as you think) What you're actually selling (hint: it's probably worth less than you believe) Why "I've tried everything" usually means you haven't How fixing your business first maximizes sale price even if you do decide to sell The Five Questions: Are you selling the business or running from the problem? What's your business actually worth? (2-3x net profit, not turnover) What happens to your income when you sell? What are you actually selling? (Database, equipment, brand, team—and what each is really worth) Have you actually tried to fix it? (Proper coaching, planning, pricing strategy) Key Reality Checks: If you're not making profit, you're selling fixtures and goodwill (not much) If you've taken loans to keep afloat, sale proceeds might not clear your debts Most salon businesses sell for less than owners expect because the value walks out when you do Fixing problems first either saves your business OR increases your sale price—either way you win The Fork in the Road: After these five questions, you'll know which path is yours: Path 1: Selling is right. Fix what you can first, maximize sale price, exit with head high. Path 2: Fixable problems. Get proper help, build something valuable, keep or sell later. Phil's Perspective: "If you're at your lowest ebb, you've got nothing to lose. Be bold with your marketing, your pricing, your strategy. What's the worst that can happen? It can't get any worse. And remember—UK salon owners, we've had six months of rain. This isn't your busiest time. Hold on for the sunnier days." About Phil Jackson: Phil Jackson is a salon business coach with 27 years of industry experience and a Creative Head Most Wanted Award. He helps salon owners in hair, beauty, and aesthetics build profitable businesses without the hustle BS. Work with Phil: 1:1 Ultimate Clarity Coaching: 90-day intensive programme delivering your 5-year lifestyle-first business plan, 12-month profit strategy, and 12-month marketing plan Book a free consultation: https://tidycal.com/philjackson/1to1-... Website: https://buildyoursalon.com Email: phil@buildyoursalon.com Connect: 📧 Email: phil@buildyoursalon.com 🎙️ Podcast: Build Your Salon (available on all platforms) 📰 Magazine: Salonpreneur Magazine Episode Timestamps: 0:00 - Introduction: February Reality Check 1:22 - Question 1: Selling or Running From Problems? 2:11 - Question 2: What's It Actually Worth? 4:02 - Question 3: What Happens to Your Income? 5:34 - Question 4: What Are You Actually Selling? 7:55 - Question 5: Have You Actually Tried to Fix It? 9:41 - The Fork in the Road: Which Path Is Yours? 10:25 - Encouragement: You've Got Nothing to Lose 11:17 - Closing & CTA #salonbusiness #salonowner #sellingabusiness #saloncoach #beautybusiness #hairdressingbusiness #businessvaluation #salonmanagement #buildyoursalon #entrepreneurship