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Today the gang speaks with the cofounders of BeatBox, the wine-based party punch in tetrapak. Most famously in pop culture, Beatbox was seed-funded by Mark Cuban with a million dollars on Shark Tank. Today we speak with BeatBox co-founders Justin Fenchel, Aimy Steadman and Brad Schultz about their extraordinary growth. Show starts in earnest: 03:00 --time-stamped contents-- 00:00 intro - hilarious banter, technical difficulties. 03:00 show starts: beatbox founders join. 04:15 recap of last year and tune-up. 05:15 most important metric is velocity/acct. beatbox repeats are up. 11:30 on-premise velocity faster than off-premise on limited acct base. 12:30 beer distribution partners. ab one, others. 14:30 beatbox zero sugar. 17:30 leveraging gopuff and retail relationships and homegrown data. 19:30 creating a community online. 21:30 dtc business. 24:30 raising capital. 27:15 the checkout rack. 28:45 channel mix. 30:30 advantages of tetra pak. 33:00 focusing on what works: the goated party punch. --About-- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day. -Podcast Hotline: Text or call Harry in confidence at: (262) 345-2501 -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok: @beerbizdaily