THE SLEDGEHAMMER STRATEGY: Smash 76 Fridges To Build An Empire | Haier Story | Full Documentary скачать в хорошем качестве

THE SLEDGEHAMMER STRATEGY: Smash 76 Fridges To Build An Empire | Haier Story | Full Documentary

Fans of The Inside Job and Netflix's Explained cannot miss this documentary series where the world’s biggest brands reveal intimate details on how major companies are run and how, in times of crisis, they survived, adapted and merged to compete better. Or failed spectacularly... Haier transformed from a failing Chinese refridgerators manufacturer by implementing a radical, customer-focused strategy under CEO Zhang Ruimin that emphasized quality and innovation. In a defining act, Ruimin smashed 76 defective refrigerators to highlight the critical need for quality to his staff. Haier expanded into tough foreign markets like the US, not just as a low-cost producer, but by establishing local factories and design centers to build trust and cater to local needs. This strategic shift, along with acquisitions like GE's appliance division, established Haier as the world's largest appliance maker and allowed them to successfully "take on" the iconic GE brand, eventually acquiring its appliance unit. Inside The Storm Season 04 (2019) Genre: Money, Contemporary History © 2026 Limonero Films. Published under license. We secure AVOD rights for the most thought-provoking and eye-opening investigative documentaries to provide you with a 100% FREE full-length unredacted infotainment experience on YouTube! SUBSCRIBE HERE: https://t.ly/6sQxV SHARE - LIKE - FOLLOW Partner your channel with the #1 Movie-themed YouTube network: https://www.greaterfool.tv 🎬 Watch Declassified UFO & Cryptids documentaries: https://t.ly/mmzVO 🎥 Watch more Deep Dive documentaries here: https://t.ly/CF8FX 🎁 Join the Community and discuss our top stories and adventures: https://t.ly/L2f7u 😱 Watch the Scariest Documentaries ever: https://t.ly/kAs6F