Ep 52: AI Strategy Starts With Business Strategy (part 1 of 3) скачать в хорошем качестве

Ep 52: AI Strategy Starts With Business Strategy (part 1 of 3)

AI is everywhere. But most CEOs are still asking one basic question: What does this actually mean for my business? In Part 1 of this three-part series, Shveta Malhan and Shujaat Ahmad move beyond AI tools and job disruption headlines to focus on the real issue: business strategy. They explore: Why AI strategy without business strategy is dangerous The difference between AI-native companies and those simply bolting AI onto old models Why most AI efforts produce no meaningful change How capability, not just cost reduction, determines transformation Whether large incumbents can truly reinvent themselves And what happens when AI forces companies to rethink identity, value, and structure This conversation is not about predictions. It is about the decisions leaders are making right now and the hidden risks they may not see. If AI changes how value is created, then every organization must ask: What business are we really in? Key takeaways: AI strategy must start with business identity, not technology selection Most companies are performing AI theater rather than transformation AI-native firms rethink their entire operating model The real missing metric is capability, not just cost savings Organizational structures will flatten as AI raises the performance floor Capacity growth without capability growth creates long-term risk Fear of irrelevance prevents leaders from questioning outdated assumptions Everything may need to be reimagined at once, not in slow crawl-walk-run phases ‪@TIDESpodcast‬ 👤 Guest: Shujaat Ahmad Shujaat Ahmed is an AI and Future of Work strategist and founder of Belong and Lead. A former leader at LinkedIn and Deloitte, he brings deep experience at the intersection of business strategy, technology, and people analytics. His work focuses on helping leaders design AI-augmented organizations that drive performance while preserving human purpose and inclusion. 🔗 Connect with Shujaat:   / shujaatahmad   👥 Host: Shveta Malhan Managing Partner at Yenza3. With over 22 years of global, multi-industry experience, Shveta is passionate about challenging the status quo and applying cross-domain research to craft unique solutions for enabling people performance in alignment with business goals. 🔗 Connect with Shveta:   / shvetamalhan   💡 About TIDES: TIDES brings together voices from across industries to explore how technology—especially AI—is reshaping work, skills, and the human experience. 👥 TIDES on Linkedin -   / tides-by-yenza3   👥 TIDES on Substack: https://tidespodcast.substack.com/ 👥 TIDES on Instagram:   / tidescast   💡 About YENZA3: Yenza3 helps HR and business leaders adapt, adopt & thrive in the age of AI. 🌐 www.yenza3.com 00:00 – The Real CEO Question About AI What does AI actually mean for my business 01:10 – Why AI Strategy Often Misses the Point Leaders are adopting AI without revisiting business identity 03:20 – Faster Horses and Broken Business Models Are we optimizing the wrong thing 04:30 – AI Native vs Bolt-On AI The difference between redesigning and adding a feature 06:20 – Super Bowl Ads as a Live AI Case Study Identity choices in real time 08:30 – AI Native Companies vs AI Colonizers Who is actually transforming 10:50 – The Missing Metric: Capability, Not Cost Savings Why most AI initiatives show no meaningful change 14:20 – Why Big Companies Struggle to Pivot Assumptions, assets, and organizational antibodies 18:10 – Core vs Edge Strategy How incumbents can reinvent without killing innovation 20:00 – The Adobe Reinvention Story A masterclass in long-term strategic pivots 23:30 – Everything Everywhere All At Once Why crawl-walk-run may not work anymore 25:00 – What Happens When AI Changes Consumer Behavior Agents shopping, marketing disruption, and structural ripple effects 28:30 – Rethinking Value in the Age of AI Are you creating new value or just optimizing the old 31:00 – The Capability vs Capacity Trap Why hiring more people is not transformation 34:30 – Why Leaders Avoid Questioning Assumptions Fear, identity, and organizational inertia 38:00 – Are Flatter Organizations the Future AI and the restructuring of work 44:30 – Teaser: Capability and Technology in Part 2 #ArtificialIntelligence #BusinessStrategy #FutureOfWork #DigitalTransformation #Leadership #tidespodcast