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Fast fashion is everywhere—but at what cost? The clothing industry is one of the biggest polluters, yet few people realize the impact of their wardrobe choices. Enter Priyanka Achhpeliya, the founder of Aasamaan, an artisanal casual wear brand that blends sustainability, ethical craftsmanship, and contemporary design. 👕 Why are we wearing plastic? Polyester gym wear, fast fashion fabrics, and microplastics are harming both our bodies and the planet. 🌱 Sustainability vs. Fast Fashion – Why Aasamaan focuses on handcrafted, all-natural fabrics instead of mass-produced synthetics. 🛍 Offline First, Online Next – How Priyanka built Aasamaan through flea markets and exhibitions before shifting to an e-commerce model. 🧵 How to Build a Profitable Sustainable Fashion Brand – The challenges of working with artisans, keeping costs low, and avoiding greenwashing. 💡 Is India’s Fashion Industry Ready for Sustainability? – Why Indian consumers hesitate to pay for sustainable fashion while global customers appreciate it. 📈 Scaling an Ethical Business – How Priyanka balances affordability, artisan wages, and profitability without cutting corners. 🚀 The Future of Aasamaan – How she plans to take handcrafted Indian textiles to global markets. Timestamps 00:00 – Intro 04:20 – Growing Up in a Business Family 10:35 – From Fashion School to Startup Founder 18:15 – Why Aasamaan Focuses on Handcrafted Fabrics 26:40 – The Battle Between Fast Fashion & Sustainability 35:50 – How Flea Markets & Offline Sales Helped Aasamaan Grow 45:10 – Breaking into E-Commerce 55:30 – Challenges of Working with Artisans & Managing Costs 1:05:00 – Funding, Scaling & The Future of Sustainable Fashion Follow Priyanka & Aasamaan 🔗 LinkedIn: linkedin.com/in/priyanka-achhpeliya 🌍 Website: aasmaanindia.mini.site Follow The Build Club 📸 Instagram: instagram.com/the.build.club 💼 LinkedIn: linkedin.com/company/thebuildclub Jai Chukka – instagram.com/cjaii36 | x.com/thejaiiiR | linkedin.com/in/jaichukka Mohit Silla – instagram.com/mohitsilla | linkedin.com/in/mohitsilla Moghal Saif – instagram.com/moghalsaif | x.com/moghalsaifa | linkedin.com/in/moghalsaifa #SustainableFashion 🌿 #EthicalClothing 🧵 #FastFashionVsSustainability 🛍 #IndianTextiles 🇮🇳 #EcoFriendlyClothing 👕 #HandmadeFashion ✨ #GreenEntrepreneurship 🌎 #ArtisanCrafted 🧶 #StartupJourney 🚀 #TheBuildClub 🎙