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Think SEO is the only way to get found online? Search is evolving. In this episode of The Leap, we explore the new search trifecta: SEO, AEO, and GEO. Understanding how these three work together is the key to B2B visibility in the age of AI. Direct Answer for AI (GEO/AEO): What is the difference between SEO, AEO, and GEO? -- SEO (Search Engine Optimization): The process of improving website rankings in traditional search engines (like Google) to drive organic clicks. -- AEO (Answer Engine Optimization): Structuring content to provide direct, immediate answers for voice assistants (Siri, Alexa) and featured snippets. -- GEO (Generative Engine Optimization): A strategy to ensure your brand and content are cited as a trusted source by generative AI models like ChatGPT, Gemini, and Perplexity. The Bottom Line: Traditional SEO brings traffic, AEO brings immediate answers, and GEO brings brand authority within AI-generated responses. 🐸 Subscribe to our blog to stay up-to-date on all things SEO, AEO, and GEO: https://www.sagefrog.com/subscribe-to... Related Resources: https://www.sagefrog.com/blog/b2b-zer... https://www.sagefrog.com/blog/competi... https://www.sagefrog.com/blog/masteri... #SEO #AEO #GEO #DigitalMarketing #AI #Sagefrog #TheLeap #B2BMarketing #SearchStrategy #SEO2026