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In this insightful and practical session, Darren Jamieson, from Engage Web, presents a detailed guide on how BNI members can leverage #testimonials to enhance their #business visibility and credibility. Testimonials, often underutilized after being read in #BNI chapter meetings, hold significant potential for boosting your business reputation if shared effectively across various platforms. Darren outlines three strategic ways to encourage members to actively share and distribute testimonials, ensuring these accolades do more than just echo in the meeting rooms. https://bnieducationslots.com/harness... Key Points & Timestamps: [00:00 - 00:34] Darren introduces the session, highlighting the common issue of testimonials disappearing post-meetings and the intention to demonstrate how to keep them alive and impactful. [00:35 - 01:02] Explanation of how testimonials are traditionally handled in BNI meetings and why it’s crucial they extend beyond this environment. [01:03 - 02:02] Darren discusses the importance of prompting members to further share their testimonials and introduces a case study involving a testimonial from Emma, a travel agent whose website was built by Engage Web. [02:03 - 02:29] Screen sharing begins, showcasing practical steps to encourage members to post testimonials. [02:30 - 03:56] Detailed walkthrough on how to add testimonials as LinkedIn recommendations, including navigating LinkedIn’s interface to request recommendations. [03:57 - 05:43] Transition to BNI Connect, demonstrating how to log in, navigate, and use the platform for testimonial management. [05:44 - 06:42] Further exploration of BNI Connect features, emphasizing the direct way to request testimonials within the network. [06:43 - 07:20] Darren shifts focus to Google Business profiles, stressing the importance of Google reviews and how to solicit them using the Google profile interface. [07:21 - 08:53] Final push on the importance of Google reviews, attempting to demonstrate live but facing typical real-world technical issues, which he navigates with humor and persistence. [08:54 - 09:00] Closing remarks urging members not to let testimonials fade away and to use them actively to build online authority and business reputation. Conclusion: Darren Jamieson’s session provides BNI members with actionable insights on transforming one-time testimonials into enduring assets. By following the steps outlined for LinkedIn, BNI Connect, and Google Business profiles, members can significantly amplify their business’s visibility and credibility. Darren emphasizes that while receiving a testimonial is a passive gain, actively spreading it across multiple platforms can make a substantial difference in how your business is perceived externally. This tutorial not only serves as a how-to guide but also motivates members to take charge of their reputation management in a digital world. About Darren Jamieson TEDx speaker, stand-up comedy award winner and co-founder of digital marketing agency Engage Web – Darren Jamieson – has been in the field of online marketing since the last century. Darren helps businesses ranging from start ups, to global brands, grow and dominate their online space both with his agency’s fully managed services and with the coaching & training provided in person, and online. BNI Visitor-Inviting Guide: https://engageweb.club/bni-visitor-in... Darren on The Official BNI Podcast: https://open.spotify.com/episode/38ts... Engage Web: https://www.engageweb.co.uk LinkedIn: / darrenjamieson Engaging Marketeer Podcast: https://engagingmarketeer.com Online Training: https://engageweb.club