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Darren urges #BNI members to actively pursue testimonials from their colleagues by contacting them immediately after meetings through various communication channels. He emphasizes the importance of #testimonials by citing a compelling statistic: 93% of potential clients consult online reviews before making a purchase decision, highlighting the critical impact of testimonials on business growth. https://bnieducationslots.com/maximiz... The Challenge of Acquiring Testimonials (00:43 - 01:15) Jamieson acknowledges the difficulty in obtaining reviews from clients, describing it as a common frustration where clients often forget to follow through despite their intentions. He introduces BNI’s structured approach to generating testimonials, pointing out that BNI meetings include a segment where members publicly acknowledge each other’s work, serving as a formal mechanism to generate testimonials. The Role of Testimonials in BNI’s Ecosystem (01:16 - 02:20) He elaborates on the significance of testimonials within BNI’s ranking system, where giving a testimonial earns members points. Despite some members’ indifference towards these points, Jamieson stresses the ultimate goal of gaining more business through testimonials, pushing the audience to rethink their engagement with this system for their own benefit. A Strategic Approach to Testimonials (02:21 - 03:26) Darren urges members to reflect on the #referrals they have received from peers and to actively seek testimonials from those who have provided them business opportunities. He suggests making immediate contact with these members to request testimonials, framing it as a mutually beneficial act that not only helps the recipient gain recognition but also contributes to the giver’s standing within BNI. Bridging BNI Testimonials and Online Reviews (03:27 - 04:26) Jamieson addresses a gap in the utility of BNI testimonials—while powerful within the network, they often fail to reach broader online audiences that could influence potential clients. He reveals that since taking leadership in April, his team has focused on ensuring that testimonials received at BNI meetings are also reflected on online platforms like LinkedIn, Google, and Facebook, thereby amplifying their visibility and impact. Simplifying the Process (04:27 - 05:24) He further simplifies the process by explaining that his team assists members in transferring these testimonials to online platforms. This service alleviates the burden on members to manage this aspect of their marketing, allowing them to focus more on their core business activities. Jamieson concludes by reiterating the simplicity and effectiveness of this system, encouraging members to leverage it for maximum business growth. Conclusion In his compelling talk, Darren Jamieson effectively outlines a practical strategy for BNI members to enhance their business visibility and credibility through testimonials. By stressing the importance of both giving and receiving testimonials and the systems put in place by BNI to facilitate this exchange, he encourages members to engage actively in this process. His emphasis on streamlining the transition of testimonials from internal recognition to public online platforms underscores a proactive approach to marketing and customer satisfaction. The strategic integration of testimonials into both BNI’s internal metrics and external marketing efforts not only fosters a culture of mutual support among members but also significantly amplifies their business opportunities in the broader market. Key Timings: 00:00-00:42: Introduction to the importance of testimonials. 00:43-01:15: Difficulties in obtaining client reviews. 01:16-02:20: Testimonials within BNI's ranking system. 02:21-03:26: Encouragement to actively seek testimonials from referrals. 03:27-04:26: Extending BNI testimonials to online platforms. 04:27-05:24: Simplification of the testimonial process by BNI leadership. This video is a must-watch for BNI members seeking practical advice on how to leverage the network’s resources to grow their businesses effectively through the strategic use of testimonials. About Darren Jamieson TEDx speaker, stand-up comedy award winner and co-founder of digital marketing agency Engage Web – Darren Jamieson – has been in the field of online marketing since the last century. Darren helps businesses ranging from start ups, to global brands, grow and dominate their online space both with his agency’s fully managed services and with the coaching & training provided in person, and online. BNI Visitor-Inviting Guide: https://engageweb.club/bni-visitor-in... Darren on The Official BNI Podcast: https://open.spotify.com/episode/38ts... Engage Web: https://www.engageweb.co.uk LinkedIn: / darrenjamieson Engaging Marketeer Podcast: https://engagingmarketeer.com Online Training: https://engageweb.club