Market Shifts for Estate Agents in Spain — SEO, Portals, AI and Leads | Kyero Pro Podcast EP1 скачать в хорошем качестве

Market Shifts for Estate Agents in Spain — SEO, Portals, AI and Leads | Kyero Pro Podcast EP1

Welcome to the first episode of the Kyero Pro Podcast, a 6-part series for estate agents in Spain who work with international buyers. Host Martin Dell (Co-founder of Kyero) and consultant Alfredo Bloy Dawson discuss how the market and marketing channels have evolved, what’s working now, and how agents can plan for the next phase. In this episode: The evolution of portals, SEO and paid ads over 20+ years Why lead generation is harder to measure in international markets The impact of AI and changing Google dynamics on traffic and costs International buyer trends across Spain’s coasts and islands How agents can evaluate lead sources and build a durable pipeline Why broad, consistent marketing outperforms short-term switches The history of Kyero and lessons from past market cycles Chapters 00:00 Intro to the Kyero Pro Podcast and audience 01:20 Search, Google’s evolution and “inshittification” context 02:45 Lead sources, long sales cycles and attribution challenges 06:45 International buyer hotspots in Spain (coasts, islands, cities) 07:50 Kyero origin story: from print to portal 12:00 SEO then vs now, brand and compounding assets 13:50 AI’s impact on portals and search behavior 18:20 How portals and agents buy traffic differently 19:50 Season overview: upcoming deep dives 20:55 Surviving the 2008 crisis and going remote-first 22:40 Expansion, languages and serving international buyers 24:40 Competitive landscape and what made Kyero different 25:45 Comparing the 2008 crisis and COVID rebound 28:05 Persistent agent challenges: volume vs quality and collaboration 29:25 The current transition: SEO, paid ads and AI search 31:35 Monetization, product design and agent outcomes 33:00 Property search as visual and experiential browsing 34:40 Why human touch still matters in mortgages and sales 36:55 Lead qualification, chatbots and where AI helps (and doesn’t) 40:20 Stable buyer motivations and relocation trends 41:45 Nationality mix shifts and market stability 43:20 Where to advertise: specialist portals vs domestic portals 45:40 Multi-channel strategy vs single-channel risk 47:30 International sales cycles and the limits of short trials 48:45 Case study: US buyer growth and early-mover advantage 50:05 Long-term, broad-spectrum marketing approach 51:45 Wrap-up and what’s next: lead sources deep dive Hosts Martin Dell, Co-founder, Kyero Alfredo Bloy Dawson, Consultant (Costa del Sol) Next episode Episode 2 covers lead sources: portals, SEO, Google Ads, Meta, exhibitions, franchise/referral networks, and the role of AI in referrals. Subscribe for weekly episodes focused on practical strategies for winning and converting international buyer demand in Spain. Get in touch with Kyero: https://www.kyero.com/en/join