Michael Drew – Why Self-Published Authors Can't Hit Major Bestseller Lists (And What to Do Instead) скачать в хорошем качестве

Michael Drew – Why Self-Published Authors Can't Hit Major Bestseller Lists (And What to Do Instead)

Michael Drew is the founder of PromoteABook.com (established 25 years ago) and BookRetreat.com, with a track record of helping 132 consecutive books hit major bestseller lists including The New York Times, USA Today, Wall Street Journal, and Success Magazine. Starting his career at age 18 as the #3 salesperson at Executive Excellence (a division of Covey Leadership Center), Michael impressed industry leaders and landed at Bard Press by age 19, where he was tasked with understanding how bestseller lists actually work. His first campaign launched "Secret Formulas of the Wizard of Ads" by Roy H. Williams to #3 on The New York Times and #1 on Wall Street Journal. Today, 85% of his work focuses on building thought leadership platforms, with 110 clients permanently increasing their gross revenue by $1 million+ per year, 10 clients increasing revenue by $50 million+ per year, and 7 clients increasing revenue by $100 million+ per year through strategic book campaigns. In this episode: ➡️Bestseller lists as sophisticated polls, not real sales rankings ➡️Only 7 of 132 bestselling clients made money from book sales ➡️110 clients permanently increased revenue by $1M+ per year using their book strategically ➡️Brick-and-mortar stores represent 75% of book sales ➡️The three major lists: New York Times, USA Today, Success Magazine ➡️Self-publishers cannot hit major bestseller lists (distribution requirements) ➡️IngramSpark distribution won't work for bestseller campaigns ➡️Co-op fees: $1-5 per unit for retail shelf placement ➡️New York Times requirements: 20K print, 10K ebook, 10K through Amazon ➡️Online media: 350 blogs, 90 podcasts, 90 vlogs, 50K+ social engagement per platform ➡️Traditional media: 100 TV markets, 100 radio markets, 100 print markets ➡️Amazon bestseller lists have no real value ➡️The uncovering: two-day meeting defining outcome, measurement, strategy, tactics ➡️Book Retreat in Guatemala: write your book in 30 days using 64 blog posts method ➡️Content repurposing system: blog posts become videos, podcasts, social media, and book Resources mentioned: Promote A Book: https://promoteabook.com/ Book Retreat in Guatemala: https://bookretreat.com/ "Secrets of the Millionaire Mind" by T. Harv Eker "Secret Formulas of the Wizard of Ads" by Roy H. Williams (Michael's first campaign) "Pendulum: How Past Generations Shape Our Present and Predict Our Future" (co-authored with Roy Williams) "Nuts: Southwest Airlines Crazy Recipe for Success" published by Bard Press KDP (Kindle Direct Publishing) IngramSpark Connect with Michael Drew: Email: michael@promotabook.com Connect with Teddy Smith: @teddyagsmith Website: https://publishingperformance.com/?re... Facebook -   / publishingperformance   Pinterest -   / publishingperformance   Instagram -   / publishingperformanceinsta   Youtube -   / @publishingperformance1363   Linkedin -   / publishing-performance   TIMESTAMPS 00:00 – Introduction to Michael Drew & PromoteABook.com 00:29 – How Michael Helped 132 Books Hit Bestseller Lists 01:43 – From Magazine Sales to Publishing: The Early Days 04:33 – The First Bestseller: Secrets of the Wizard of Ads Strategy 06:12 – What Most Authors Don't Know About Bestseller Lists 08:40 – Why Bestseller Lists Aren't Real Sales Rankings 10:10 – How Many Books Actually Make It Onto Retail Shelves 13:40 – Why There's No Money in Books (But Your Business Can Grow Millions) 14:30 – Who Are Bestseller Lists Really For? 17:34 – The Biggest Benefit: What It Takes to Become a Bestseller 18:04 – Does Wanting Bestseller Status Affect Your Book Strategy? 19:15 – The Three Major Bestseller Lists That Matter Today 21:35 – Success Magazine vs USA Today vs New York Times Requirements 24:25 – Why Distribution Is the First Bestseller Requirement 26:24 – Is There Any Value in Amazon Bestseller Lists? 28:16 – Gaming the Amazon Bestseller System Exposed 32:28 – The Five New York Times Standards: Print, Ebook, and Media 36:38 – Why Self-Publishers Can't Hit Bestseller Lists 37:01 – IngramSpark vs Traditional Distribution for Bestsellers 38:33 – Traditional Publishers vs Hybrid Publishers: The Real Difference 41:12 – Co-op Fees: How Publishers Pay for Shelf Space 43:38 – What Working with Michael Drew Actually Looks Like 45:37 – Platform Requirements for Running a Bestseller Campaign 47:43 – Book Retreat: Writing Your Book in 30 Days in Guatemala 49:29 – The 64 Blog Post Method for Writing Your Book 51:46 – Repurposing Content: From Book to Videos, Podcasts, and Social Media 52:14 – Where to Connect with Michael Drew #bestsellerlist #selfpublishedauthors #thepublishingperformanceshow