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If you are still competing on speed and price, what actually makes you different? In this interview, Plamen, Co-Founder of i-intro®, explains why most recruitment agencies struggle to win retained work and why the problem is not sales ability. It is structure. Back in 2007, he helped build a contingency recruitment firm operating like 90 percent of the market. Heavy competition. Market-controlled fees. Getting paid for only a fraction of the work delivered. Three years later, the conclusion was clear. The issue was not effort. It was the model. Instead of trying to sell harder or increase fees on the same structure, the business rebuilt its entire service around retained, consultative delivery. By 2014, the company had transitioned from 100 percent contingency to 100 percent retained and has sustained that position for over a decade. That internal transformation became i-intro®. Today, i-intro® works with recruitment agency owners across multiple countries to help them move from transactional recruitment to retained delivery using a proven model built around: Nurture and Engage Pitch and Win retained properly Deliver and WOW with measurable outcomes This is not theory. Not just training. Not just technology. It is a structured service solution designed to help recruiters control fees, improve cashflow, increase retention and build longer term client relationships. Plamen also shares his perspective on AI and the future of recruitment. Transactional recruitment will become faster and cheaper. That is inevitable. But speed alone is not a defensible position. The future belongs to consultative recruiters who structure their service properly and deliver value beyond CV supply. If you are a recruitment agency owner who wants higher average fees, more predictable revenue and stronger client partnerships, this conversation will challenge how your business is currently positioned. Retained is not a pricing decision. It is a structural decision. And structure is what changes everything.