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Emotional intelligence (EQ) is the secret weapon of top sales professionals. If you want to win high-value clients and build trust that lasts, you need more than just product knowledge—you need to understand emotions, both yours and theirs. 🔹 The four key traits of emotional intelligence in sales 🔹 How self-awareness keeps you in control during high-stakes interactions 🔹 Why empathy helps you connect with clients on a deeper level 🔹 The role of social skills in building lasting relationships Luxury clients expect more than just a transaction. They value relationships, confidence, and the ability to read between the lines. By mastering EQ, you can create personalised experiences that go beyond selling and start building loyalty. I’m Paul Russell, a consumer behaviour psychologist and co-founder of Luxury Academy. I’ve trained professionals around the world on how to connect with high-net-worth clients through psychology and emotional intelligence. For more expert insights, visit www.luxuryacademy.co.uk.